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Startup Spotlight: Reef House Media

Startup Spotlight: Reef House Media

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Reef House Media LLC was founded in April 2014 by University of Florida graduate Ronny Herrera. Video production was always a hobby of Ronny, but during his time as an advertising student at UF, he realized the potential of online video advertising.

One of the company’s biggest clients so far is Dragonfly Restaurants, which gave Ronny free creative reign over a brand video. Within eight hours of the video’s release, it received 2,000 views online. Other clients have seen a full monetary return on investment within a week of posting their videos. Results like that speak for themselves.

The reason Ronny started the business was fairly simple: No one was making quality videos for small businesses at a reasonable price point. The problem was that professional video production teams don’t deal on the marketing side of things. That is, they don’t come up with the ideas for the videos, they don’t do the market research and they don’t figure out what will get the client results.

Usually, a creative, advertising or marketing agency will do this part for the client and then oversee the production team as they execute on the agency’s ideas. So, in order to make a video, a company either has to hire an in-house video production professional, buy the equipment and software and publish videos independently, or they can hire a creative agency and a production company.

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The problem with the first option is a significant barrier to entry. Most companies have no idea what to look for in a video production professional, and the up-front cost of buying the necessary equipment (editing computer, camera, lenses, tripods and support systems, accessories, lighting, sound gear, software, etc.) quickly adds up to thousands and even tens of thousands of dollars. Similarly, contracting a creative agency and a production company quickly adds up, so it’s no wonder quality video production is out of reach for small businesses.

This is where Reef House Media provides value for the small businesses of North Central Florida. Our approach is unique and based on getting our clients results. By learning what type of videos the client can use, we can get them results they can count on.

We are located in Gainesville, Florida.

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