Scarborough Insurance Scales Up

Scarborough Insurance has been a mainstay in the Gainesville community since 1961. If you didn’t…

Making an Impact with a Mission Statement

Known nationwide as the Gator Nation, Gainesville is your typical college town. And like any…

UBS Financial Services: Paving the Road to Financial Success

UBS Financial Services Team: Mike Carr, Jeffrey Hogue, Kirk Ruth, Jeff Rizzo, Tina McCann, Kristin Beckerink,…

Info Tech: Continued Innovation, Rooted in Shared Family Values

INFO TECH’S FOUNDING FATHERS: Co-CEO’s Dr. Tom Rothrock and Dr. Jim McClave Of the many…

Chamber Addresses City’s Infrastructure Needs

The Gainesville Area Chamber of Commerce held its first-ever public meeting focused on public safety…

Book Review “A Leadership Kick in the Ass” By Bill Treasurer

“Leadership isn’t for the weak or the overconfident, as it takes guts to be humble.…

The Psychology of Ads

What makes an advertisement successful? Is it the platform it’s promoted on? The amount of…

Your Brand Is Your Soul

Close your eyes – no, not for a nap but to imagine for a moment…

How Good Is Your Interview?

“When somebody wants to interview me, I’ve always got something to say.” — PETE ROSE,…

Our 5-Step Process For Building A Powerful Brand

In Simon Sinek’s excellent TED Talk “How Great Leaders Inspire Action,” he describes what Steve…