Why Social Media isn’t a Marketing Magic Wand

I’m going to say something that might be heretical. It might make you mad. It…

Can You Afford to Ignore Digital Marketing?

We live in a digital-obsessed world, where toddlers expect “pinching” the pages of a magazine…

Powerful Branding Through a Simple Story

It is incredible to believe that something that quite possibly began around a campfire has…

Startup Spotlight

Info Tech held a company-wide contest to determine a signature cocktail that would be appropriate…

Hot Topic: Gainesville-Based Transportation Software Firm Thriving

Ravindra Ahuja had big aspirations when he joined the faculty of the University of Florida’s…

The Buzz

Applied Genetic Technologies nets $50M in IPO Through an initial public offering on March 27,…

Engage

TWITTER: UF Housing @ufhousing RT: @TJVillamil: Love this article on infinity hall on @ufhousing from…

Boss Bites

Trevor Abbott, co-owner of Spin Chill Thoughts About Branding a Business “Branding is a hard…

Forty Under 40 Quote

“Social media is not as much about marketing as it is about connecting. On a…

May Movers & Shakers

Exactech President David Petty promoted to CEO. Petty will replace his father, Dr. Bill Petty,…