Maximize Your Help Desk

As companies grow, they often shift from a “break-fix” technology provider (that fixes issues as…

Running A Business From Behind The Scenes

We all appreciate the work of stars to some degree, whether they are entertainment celebrities,…

Providing Real-World Business Experience To Local Kids

Cymplify is a local group of lifelong friends from Gainesville who share a greater mission…

4 Reasons I Hire Entrepreneurs

Retention. Retention. Retention. As a business owner, this is a word you are going to…

5 Key Drivers of Customer Loyalty

Customers who are engaged, satisfied and loyal: • Spend more per purchase • Repeat purchases…

Should You Be Using a Password Manager?

Last month, I talked about the coming “password apocalypse,” which was basically my way of…

Critically Thinking Innovation

Invest in critical thinking. It pays good dividends. – Author Unknown Successful innovators think critically…

The Chemistry of Online Marketing

Today, nearly everyone relies on the Internet to find information about services and products. Your…

Is Your Website Mobile-Friendly?

We’re all familiar with SEO: your business needs good blog content, social media profiles and…

The Truth About Logos

By now, we are all familiar with the Nike swoosh, which was designed by a…