Business Community

Women as Transformational Leaders

While women in leadership of all sectors — private, government and independent — are a…

Employee Handbooks: A Risk Management and Efficiency Producing Tool for Business

Businesses of all sizes and shapes are “in the business” of conducting trade and commerce.…

Advice From The Insurance Mom

In my 19-year career as an insurance agent, I have reached the conclusion that most…

3 Ways to Take the Work Out of Networking

Your marketing strategy should include marketing yourself — and that means networking. As with all…

Maximize Your Help Desk

As companies grow, they often shift from a “break-fix” technology provider (that fixes issues as…

Providing Real-World Business Experience To Local Kids

Cymplify is a local group of lifelong friends from Gainesville who share a greater mission…

4 Reasons I Hire Entrepreneurs

Retention. Retention. Retention. As a business owner, this is a word you are going to…

5 Key Drivers of Customer Loyalty

Customers who are engaged, satisfied and loyal: • Spend more per purchase • Repeat purchases…

The Chemistry of Online Marketing

Today, nearly everyone relies on the Internet to find information about services and products. Your…

Is Your Website Mobile-Friendly?

We’re all familiar with SEO: your business needs good blog content, social media profiles and…