Business Community

Two Means to Effective Marketing and Branding

I studied marketing at the University of Florida and owned a marketing and branding firm…

Book Review – “Originals: How Non-Conformists Move The World”

Dispelling the conventional notions of what it means to be a member of our current…

United Way Small Business Spotlight

Tell us about your business and your business philosophy? Seventh Compass develops custom software and…

2016 Snapchat Revolution

A few years ago, a new photo-chat application called Snapchat emerged and quickly gained popularity…

Personal Branding is Everywhere

Personal Branding. It’s everywhere these days. What to do? How to make it stick? How…

Your Brand is Your Company’s Reality

For Wendy Crites Wacker, the RTI brand is a moving target — a target she’s…

Peas & Carrots: Why Marketing and Branding Go Hand in Hand

MARKETING IS NOT BRANDING, AND BRANDING IS NOT MARKETING All too often, these two words…

Integrated Marketing Campaigns

Two minutes into your work route, you pull out your phone and start scrolling through…

Social Media Platforms = Good Business

It looks like social media is here to stay. Those who have embraced this new…

Career Catalyst: Developing a Mission & Vision Statement For Your Career

Whether it is a large Fortune 500 company or a beginning-stage startup, companies of all…