By Mary Goodwin | Photography by Dawn McKinstry
Emilee MacDonald, the founder and CEO of MACnificent Solutions, has nearly done it all. From playing a hand in creating and implementing strategic campaign plans of all sizes to performing in off-Broadway productions to rolling up her sleeves for annual summer tractor sales.
With 12 years of experience in and around the fields of marketing and public relations, the diverse projects MacDonald has chosen to undertake have truly spanned the spectrum.
Today, she is focused on MACnificent Solutions, which provides marketing strategy and management services to companies interested in taking their marketing efforts to the next level.
“We can lead the way on any, or all, of your marketing and public relations projects—from seasonal needs, annual campaigns to multi-year planning,” MacDonald explained.
Bringing a broad range of knowledge and expertise to her clients, the artistic visionary evaluates current marketing and advertising campaigns for effectiveness; researches and identifies untapped markets for sales growth; creates strategic plans that include nontraditional, “out-of-the-box” ways of capturing identified markets; and purchases and manages media platforms—including digital, broadcast and print. In addition to designing and executing promotional sales events, MACnificent Solutions creates, implements and manages strategic corporate giving plans and/or community partnerships and manages all public relations needs.
In providing these services, the agency prides itself on diligent involvement—from start to finish. This detailed, systematic approach enables the team to help lead the client through the process and maximize campaign results.
“What sets us apart is we provide you with the personal attention you and your company need,” MacDonald said. “We work with you each step of the way and become an extension of your staff and members of your team. We believe that business owners and key managers know their businesses better than anyone else. We don’t want to remove you from the process or become the company you’ve ‘outsourced’ your marketing to, but rather work step-by-step with you.”
Through this process, MACnificent Solutions ranks an optimistic notion that has become MacDonald’s motto: “ANYTHING is possible in this magnificent world.”
With her professional theatre background, as both an artist and arts manager, combined with her work as a leading broadcast consultant, MacDonald’s lively and optimistic vibe radiates through the business’ day-to-day operations. Although having fun and laughing along the way is a top priority at MACnificent Solutions, the team is dedicated to achieving its client’s goals through hard work, accountability and integrity.
“One minute I am pitching a story about a community event to the press for a nonprofit client, and then the next minute I am rolling up my sleeves to set up for a sales promotion at a local client’s storefront. I enjoy every aspect of my job!”