Effective Marketing is an Invitation

Recently, I was reviewing marketing and branding information from our national chamber association, the American…

A Sigh in the Henhouse – An Excerpt from “Farmer Able”

The pigs are running the farm. So begins the story of Farmer Able. Everyone on…

United Way Small Business Spotlight: New Scooters 4 Less

An Interview with Collin Austin, Chief of Everything, at New Scooters 4 Less   1.…

How Making A Difference In The World Reduces Employee Turnover

What’s the number one work motivator for Millennials – Making an Impact. That’s not one…

High Demand Brings Hotels To Greater Gainesville

Up to 1,700 hotel rooms are being added in Greater Gainesville over the next two…

Making A Case For CRM Software

Another techie acronym from the IT guy? Not this time! CRM stands for Customer Relationship…

Taking The Work Out Of Networking

When Lynda Whitaker sends her husband, Scott Whitaker, to the supermarket for a quick trip,…

Networking Works For Businesses And Communities

Having the opportunity to regularly communicate with Business in Greater Gainesville readers is always a…

Book Review ‘Kaleidoscope’ By Chip R. Bell

We hear a lot about customer service these days. But is the “a customer is…

Change Your Mindset With Regards To Networking

Several years ago, I was asked to put together a special workshop on networking for…