Business Community

CEO on the GO

Jay Curtis, aeronautical engineer, University Air Center   1.) What is your favorite on-the-go food?…

Movers & Shakers

Caitlin Gebert promoted to resort manager at Pet Paradise Resort. Caitlin has been with the…

The Inner Dynamics of Company Culture

Admittedly, I get a little jealous when I read about the meteoric rise of some…

United Way’s Check & Connect Program: Investing In the Future

Gainesville has a highly educated workforce, but with around twenty percent of Alachua County high…

Commissioner Craig Carter’s New Perspective

New Gainesville City Commissioner Craig Carter has vowed to leverage his experience as a small…

What is Marketing?

There are many business owners who get confused about the difference between marketing, advertising and…

Why Social Media isn’t a Marketing Magic Wand

I’m going to say something that might be heretical. It might make you mad. It…

Can You Afford to Ignore Digital Marketing?

We live in a digital-obsessed world, where toddlers expect “pinching” the pages of a magazine…

Powerful Branding Through a Simple Story

It is incredible to believe that something that quite possibly began around a campfire has…

Startup Spotlight

Info Tech held a company-wide contest to determine a signature cocktail that would be appropriate…