Business Community

The Truth About Logos

By now, we are all familiar with the Nike swoosh, which was designed by a…

Unity College, Meet Digital

This February, Parisleaf took home its second consecutive Best in Show ADDY Award from the…

The Evolution of Neutral7

For eight years, Neutral7 has served local and national clients through innovative, award-winning graphic design…

The Competitive Advantage of Consistency

In today’s world, the act of waiting for anything is considered a major annoyance. Wi-Fi…

Hot Topic: Hotels Planned in Gainesville Will Fill Need

The Gainesville hotel and event space landscape is filling out, highlighted by plans for hotels…

Greater Gainesville: Have you Seen The New Developments?

As 2015 progresses, I continue to speak to numerous groups about the opportunities and capabilities…

Integrating Your Strategic Plan Into Your Marketing Strategy

Navigating business growth is a multi-faceted process. Leaders need to consider how today’s organizational messages…

9 Keys To Rebranding

There is far more to branding than visuals, as branding delves into the overall experience…

The Building Blocks of a Successful Marketing Campaign

A successful and effective marketing campaign is the conglomeration of many things: in-depth research, strategic…

Remembering Gloria Fletcher

Gloria Fletcher On February 26, 2015, the Gainesville community lost an icon with the sudden…