Business Community

CEO Profile: Sue Washer, AGTC

Sue Washer never planned to be a CEO. Growing up she dreamed of being a…

Gainesville Cultivates The Next Set of Leaders

Gainesville had a problem. The City of Gainesville noticed a large percentage of the workforce…

Creating Life Long Connections Through frank

Building relationships helps you reach your goals, whether they’re professional or personal. The purpose of…

GAWN Putting Women FIRST

Their story began in 1981. A group of professional and business-minded women decided to attend…

3 Things You Can Do to Reduce the Risk of Losing Your Best People

You can trust that she’s got it taken care of. You know she is committed…

Communicating Brands Authentically

A brand is the complete package of the customer experience: from the logo identity package,…

Lights, Camera, Vlog: The Newest Form of Marketing

Believe me. I get it. As a small business owner, you are constantly asking yourself,…

Understanding The Difference

During the time my wife and I owned our advertising firm many of our customers…

Branding vs. Marketing What’s the Difference?

The terms “branding” and “marketing” are often times used interchangeably, but these concepts are more…

Pay No Attention to the Man Behind the Curtain

We all remember this scene from The Wizard of Oz when the Professor, making his…